Like any girl, taking care of my skin and body has always been a priority for me, and I’ve always been willing to invest in the best products to keep myself feeling my best. But over time, I began to notice something alarming, as the time went by, I found that the prices of my favorite high-quality beauty essentials kept rising week after week, making it harder to maintain my routine without cutting back. And I couldn’t bring myself to compromise on the quality I loved or skip any step in my self-care routine.

I realized I wasn’t alone in this. So many girls and women were facing the same challenge here in Egypt, wanting to maintain their beauty routines but finding it increasingly difficult to afford the high-end products they deserved with the constant rising in products prices. It was clear to me that something needed to change.

I am Nour, the founder of Liora Beauty Stores. An Egyptian girl who lived most of my life and childhood in Canada, where I had access to all international self care products and cosmetics, with the well known high quality and affordable prices, and has always believed in the power of self-care.

That’s why I founded Liora. I wanted to create a place where every woman could find the best original self care products at a price that wouldn’t break the bank. By cutting out all unnecessary business expenses and passing on the savings directly to my customers, I made it possible for everyone to access the quality they deserve with a very good reasonable price. Every order from Liora is packed with love and care, as if it’s gift being sent from one girl to another.

The name Liora means “the light in you”, and through Liora, I’ve made it my mission to help girls and women feel beautiful and confident without ever having to sacrifice quality or break their budget, and that is how you will easily show the light in you for the world.

Liora is a one stop shop for all your self care products, which will be delivered right to your home and packed with love from one girl to another!

Show the Light In You!

Liora